Fig. 4 shows a well-orchestrated ensemble of lines mid shapes that captivate the eye on impact. But as soon as the viewer recovers from his pleasurable surrender to a rich and harmonious visual inventory, some part of his brain begins to register doubt. What is the meaning of all the handsome hardware? Trying to find the meaning, he follows inviting lines that turn out to be false alarms; they alert the mind and claim an investment of time and energy, but they lead to no solution. The result is frustration, a decrease in motivation to
Fig. 4. Enchanted by the rich design, the viewer turns into all enchanted loser -he/she never discovers that the pretty mobiles represent cells in the human body.
The “Enchanted Loser”
